banner
/ˈbænə(r)/ (bre, ipa) · /ˈbænər/ (ame, ipa) · /ˈba-nər/ (ame, mw)
banner — 名詞
1. a wide strip of fabric or paper with writing or pictures on it that people hold
布條；橫幅
印有文字或圖案的長條布或紙
a wide strip of fabric or paper with writing or pictures on it that people hold up at a march, hang above a street, or stretch across a wall to share a message.
The students painted a huge banner that said 'Save Our Library' and held it above their heads.
學生們畫了一條巨大的布條，上面寫著「拯救我們的圖書館」，並把它高高舉過頭頂。
verb collocation: paint / make a banner
Two volunteers stretched a long banner between the lamp posts at the entrance to the village fair.
兩名志工在村裡園遊會的入口處，把一條長長的橫幅拉在兩根路燈柱之間。
pattern: stretch a banner between [two points]
Banners with the team's name in red and gold were hanging from every balcony on match day.
比賽當天，每個陽台都掛著印有球隊名字、紅金相間的布條。
Vesna carried a homemade banner through the streets to support the nurses on strike.
Vesna 帶著自製的布條走過街頭，聲援罷工的護理師。
用法筆記
Object of verbs like hang, carry, wave, hold, unfurl, paint, stretch. Often described by its message or colour rather than its material.
常見錯誤
2. a flag, often square or rectangular, that shows the symbol or coat of arms of a
旗幟；軍旗
代表君主、軍隊或團體的徽章旗幟
a flag, often square or rectangular, that shows the symbol or coat of arms of a king, an army, or some other group, especially in older or ceremonial settings.
The knight rode into the courtyard beneath the king's red banner with a golden lion on it.
這位騎士在繪有金獅的紅色國王旗幟下，騎馬進入庭院。
collocation: under / beneath a banner
Soldiers marched into battle behind the banner of their lord, raised high on a long pole.
士兵們跟在領主的旗幟後方進入戰場，旗子高高地掛在長桿上。
pattern: behind the banner of [leader]
On the museum wall, an old silk banner of a noble family from Kyoto hung in a glass case.
博物館牆上的玻璃櫃裡，掛著一面來自京都某貴族家族的舊絲質旗幟。
Each regiment carried its own banner, stitched with the names of every battle it had fought.
每個團都有自己的軍旗，上面繡著他們參與過的每一場戰役名稱。
用法筆記
Largely historical or ceremonial. Distinguish from sense 1 (a banner made for a single event or message); a banner here is a permanent emblem of a group or leader, like a coat of arms in cloth form.
常見錯誤
3. a long rectangular advertisement or title strip placed at the top, side, or bott
橫幅廣告
網頁或應用程式上的長條形廣告
a long rectangular advertisement or title strip placed at the top, side, or bottom edge inside a website or app, usually with an image, a short message, and a clickable link.
A bright pink banner at the top of the page advertised 50% off winter coats until Sunday.
頁面最上方一條亮粉色的橫幅廣告，宣傳冬季外套五折優惠到星期日為止。
collocation: a banner at the top / bottom of a page
Citlali clicked on a travel banner and was taken straight to a booking site for cheap flights to Osaka.
Citlali 點了一則旅遊橫幅廣告，馬上就被帶到一個訂大阪便宜機票的網站。
verb pattern: click on a banner
The news website earns most of its money from banners and short video ads.
這家新聞網站大部分的收入都來自橫幅廣告和短影音廣告。
Designers were asked to create a new banner for the homepage that worked on both phones and laptops.
設計師被要求為首頁設計一款新的橫幅廣告，要在手機和筆電上都好看。
用法筆記
Often paired with descriptors that name where it sits or what it does: a top banner, a side banner, a banner ad. The phrase banner ad is interchangeable with banner in this sense.
常見錯誤
4. an idea, slogan, or aim that people fight for or work in the name of, used as if
旗幟；號召
代表理想或目標的精神旗幟
an idea, slogan, or aim that people fight for or work in the name of, used as if it were a flag they were rallying around.
The new mayor took up the banner of cleaner air and promised to close the old coal plant.
新市長扛起改善空氣的旗幟，承諾要關閉那座老舊的燃煤電廠。
collocation: take up / raise the banner of [cause]
Many young writers gathered around the banner of free speech during the trial in Buenos Aires.
審判期間，許多年輕作家在 Buenos Aires 集結在言論自由這面旗幟之下。
pattern: around / behind the banner of [idea]
Equal pay became the banner that united nurses, teachers, and bus drivers across the city.
同工同酬成為一面旗幟，凝聚了城裡的護理師、教師與公車司機。
Olu refused to march under the banner of any single political party.
Olu 拒絕在任何單一政黨的旗幟下參與遊行。
- cause
a goal that people fight for; less metaphorical
- rallying cry
a slogan that calls people to act, often spoken or shouted
- standard
formal and historical; close to banner in this metaphorical use
用法筆記
Often appears in the fixed phrases under the banner of, the banner of, take up the banner. Distinguish from sense 1 by context: no physical cloth is involved here, only an abstract cause.
常見錯誤
banner — 動詞
1. to put banners around or across a place so that it is decorated for an event or
懸掛橫幅佈置
用旗幟或布條裝飾場地
to put banners around or across a place so that it is decorated for an event or shows a clear message.
Volunteers bannered the church hall in red and gold for the harvest festival.
志工們用紅色和金色的布條佈置教堂大廳，為豐收節做準備。
transitive: banner + [place]
By Friday morning, every street near the stadium had been bannered with the team's colours.
到了星期五早上，球場附近每條街都已掛滿了球隊代表色的布條。
passive: be bannered with [colours / images]
The organisers bannered the conference hall with welcome messages in five different languages.
主辦單位在會議廳掛上五種不同語言的歡迎布條。
Local shops bannered their windows during the music festival to attract weekend visitors.
音樂節期間，當地店家在櫥窗掛起布條，吸引週末遊客。
文法句型
banner + [place / object]
用法筆記
Rare and largely literary or journalistic. Object is a place or surface, not the banner itself: you banner a hall, not banner a flag. Most everyday writers prefer 'hang banners in / on' or 'decorate with banners'.
常見錯誤
2. in newspaper work, to put a story across the top of the front page in very large
頭版大標報導
把新聞以大字刊在報紙頭版
in newspaper work, to put a story across the top of the front page in very large letters so that everyone notices it.
Every London paper bannered the story of the prince's surprise wedding the next morning.
隔天早上，倫敦每一份報紙都把王子突然結婚的消息以大標刊在頭版。
object: a major news story
The editor decided to banner the corruption scandal across all three of the paper's regional editions.
編輯決定在三個地方版的頭版都用大標報導這起貪污醜聞。
pattern: banner + [story] + across [editions]
When the spacecraft landed safely, every front page in the country bannered the news in red ink.
太空船平安降落時，全國各家報紙都用紅色大字把這則新聞登上頭版。
Tabloids bannered the actor's sudden return to the stage in letters two inches tall.
小報用兩英寸高的大字，把這位演員突然重返舞台的消息刊在頭版。
文法句型
banner + [news story]
用法筆記
Industry-specific verb used inside newspapers and news writing. Object is the story, not the headline itself. In ordinary speech, prefer 'put X on the front page' or 'splash X on the front page'.
常見錯誤
banner — 形容詞
1. much better than usual, especially for sales, harvests, results, or sport, so th
極佳的
成績、銷售或收成特別好的
much better than usual, especially for sales, harvests, results, or sport, so that the period stands out as a high point.
It has been a banner year for small wineries in Oregon, with record sales and warm summer weather.
對 Oregon 的小型酒莊來說，今年是豐收的一年，銷售創新高，夏季也很溫暖。
fixed collocation: a banner year
Saturday's match was a banner day for the visiting team, who beat the champions five goals to one.
星期六這場比賽對客隊來說是極佳的一天，他們以五比一擊敗了衛冕冠軍。
fixed collocation: a banner day
Apple growers in Nagano are expecting a banner harvest after the long, sunny autumn.
在 Nagano 種蘋果的果農們，因為秋天又長又陽光充足，期待今年會大豐收。
The bookshop on Maple Street had a banner December, selling more novels than in any month before.
Maple Street 上那家書店的十二月生意極好，賣出的小說比過去任何一個月都多。
- outstanding
general and neutral; works in many positions
- record
specifically means 'higher than ever before'
- stellar
informal and warm; common in business or sport reporting
- disastrous
the opposite extreme: very bad results
- dismal
weak or disappointing performance over a period
文法句型
banner + [period or event noun]
用法筆記
Used only before a noun (attributive), almost always a period of time, an event, or a result: a banner year, a banner day, a banner quarter. Mainly American English. Avoid using as a predicate ('the year was banner' is wrong).