demographics

IPA/ˌdem.əˈɡræf.ɪks/
KK[dˌɛməɡrˈæfɪks]IPA/ˌdem.əˈɡræf.ɪks/

demographics — 名詞

1. the statistical data about a population — such as age, income, and education lev

1.名詞B2
釋義

人口數據

特定區域或群體的組成數據

the statistical data about a population — such as age, income, and education level — used by governments or businesses to make decisions

例句

The city's changing demographics show a growing number of young families moving into the area.

這座城市的人口統計資料顯示，越來越多年輕家庭搬進這個地區。

demographics of + a city / area

Policymakers study local demographics to decide where to build new schools and hospitals.

政策制定者研究當地人口統計資料，以決定要在哪裡興建新學校和醫院。

study + demographics

同義詞
  • population data

    a broader term that can include any numerical data about a population, not limited to the social and economic breakdown that demographics focuses on

  • census figures

    specifically refers to official government population counts collected every few years, while demographics can also come from surveys and market research

  • statistics

    a much wider term covering any numerical data; demographics is a specific type of statistics about human populations

文法句型

demographics of + [area/group]

[area/group] + demographics

用法筆記

Often treated as a plural noun when referring to the actual data (the demographics are changing), but may take a singular verb when referring to the field or collection as a whole (the demographics is a key factor).

常見錯誤

❌The demographics of the town has changed a lot.
✅The demographics of the town have changed a lot.
💡When 'demographics' refers to the actual data points, use a plural verb.
❌The age demographics is between 20 and 35.
✅The age demographic is between 20 and 35.
💡Use the singular 'demographic' for a single subgroup; 'demographics' is for the collection.

2. the analytical practice of studying a population group's characteristics for bus

2.名詞B2
釋義

人口分析

針對特定群體的市場研究

the analytical practice of studying a population group's characteristics for business or marketing purposes, to understand consumer needs and target products effectively

例句

The marketing team used demographics to decide which age groups would be most interested in the new phone.

行銷團隊利用人口統計分析來判斷哪些年齡層對這款新手機會最感興趣。

used demographics to decide / identify

The brand team studied the demographics of families with young children before launching the new cereal.

品牌團隊研究了有幼兒家庭的人口分析，然後才推出新的麥片產品。

study the demographics of + [group]

同義詞
  • market research

    a broader term that includes demographics but also covers competitor analysis, pricing, and product testing

  • consumer profiling

    focuses on building detailed descriptions of individual customer types, while demographics looks at broader group-level patterns

  • audience analysis

    more common in media and communications; overlaps with demographics but also includes attitudes and behaviour

文法句型

demographics + used for/to + [purpose]

用法筆記

In this sense demographics functions as an uncountable field of study and typically takes a singular verb (Demographics is an important part of market research). Distinguish from sense 1, where the same word refers to the data themselves rather than the analytical process.

常見錯誤

❌Demographics are the study of population groups.
✅Demographics is the study of population groups.
💡When referring to the field of study, use a singular verb.
❌We need to do a demographics on our customers.
✅We need to study the demographics of our customers.
💡'Demographics' is not a countable activity; use 'study/analyse the demographics of…'.

demographics — 形容詞