hype
/haɪp/ (bre, ipa) · /haɪp/ (ame, ipa) · /ˈhīp/ (ame, mw)
hype — 名詞
1. the kind of loud, excited attention that a product, event, or person receives in
炒作
媒體或商家刻意製造的大量宣傳
the kind of loud, excited attention that a product, event, or person receives in the media or online, often because companies or fans are making it seem more important or exciting than it really is.
Despite the media hype before the film's release, the story was disappointing for most viewers.
儘管電影上映前媒體大肆炒作，但故事內容讓大多數觀眾感到失望。
collocation: media hype
Adisa's new restaurant got a lot of hype on social media even before it opened its doors.
Adisa 的新餐廳在開張前就在社群媒體上獲得了大量炒作。
The company's latest tablet failed to live up to all the hype that surrounded its launch.
該公司的最新平板電腦未能達到上市前所有炒作所帶來的期望。
Most of the buzz around the new game was just marketing hype from the publisher.
大家對這款新遊戲的興奮大部分只是來自發行商的行銷炒作。
The Watanabe family had heard so much hype about the theme park that they expected more than a three-hour wait.
Watanabe 一家人聽說了太多關於這個主題樂園的炒作，以至於他們期望的不只是排三小時的隊。
- understatement
deliberate restraint in describing something
文法句型
the hype (around/about something)
live up to the hype
all the hype
用法筆記
Often carries a critical tone — when you call something 'hype,' you are suggesting the attention is exaggerated or not fully deserved.
常見錯誤
hype — 動詞
- hypepresent simple I / you / we / they
- hypes3rd person singular
- hyping-ing form
- hypedpast simple
1. to talk about or advertise something a lot in order to create public interest, o
大肆吹捧
過度宣傳或誇大事物優點
to talk about or advertise something a lot in order to create public interest, often by making it seem more exciting, important, or impressive than it really is.
Streaming services are hyping their new series with giant billboards all over the city.
串流平台正用全市各地的大型廣告看板大肆宣傳它們的新影集。
transitive: hype + direct object (a product or event)
The coach tried to hype the players before the final match with an emotional speech in the locker room.
教練在總決賽前用更衣室裡的一場激昂演講為球員們加油打氣。
phrasal: hype + someone + up (to excite or motivate)
The documentary was hyped by critics as the most important film of the year.
這部紀錄片被影評人譽為年度最重要的電影。
Meera's friends hyped the new bubble tea shop so much that she went there the very next morning.
Meera 的朋友們把新的珍珠奶茶店說得天花亂墜，她隔天一早就去了。
Investment firms often hype small technology companies to attract more buyers.
投資公司經常大肆吹捧小型科技公司，以吸引更多買家。
- downplay
to make something seem less important
文法句型
hype + noun phrase
hype + noun phrase + up
be hyped as + noun phrase
be hyped up
用法筆記
Frequently passive in journalistic writing (e.g., 'the product was hyped as a breakthrough'). Adding 'up' (hype someone/something up) is common in informal conversation.
常見錯誤
hype — 形容詞
- hypepositive
- hypercomparative
- hypestsuperlative
1. very good, exciting, or impressive — used in casual conversation, especially amo
超讚；超酷
非常棒的（口語俚語）
very good, exciting, or impressive — used in casual conversation, especially among younger speakers, to show strong enthusiasm or approval.
Theo said the new skate park was hype and that we should all go there this weekend.
Theo 說那個新的滑板公園超讚的，我們這個週末都應該去看看。
slang: predicative adjective after 'be'
That party at Yuki's house last night was hype — the music was amazing and everyone was dancing.
昨晚在 Yuki 家的派對超讚的——音樂超棒，每個人都在跳舞。
Everyone at school is saying this new album by the Korean band is absolutely hype.
學校裡每個人都在說這個韓國樂團的新專輯超酷的。
Indra showed me her new sneakers, and honestly, they were hype — the design was really unique.
Indra 給我看她的新運動鞋，說真的，超讚的——設計真的很獨特。
- lame
slang opposite; means uncool or disappointing
文法句型
something + be + hype
that + be + hype
用法筆記
This is American slang used mostly by younger people in informal spoken settings. It is NOT suitable for formal writing, academic work, or professional communication. Not widely used in British English or in Taiwan; learners should understand it when hearing it but use with caution.