launch
launch — 動詞
1. to start a planned activity, business, or project, or to make a new product avai
推出；發起
開始新計畫或推出新產品
to start a planned activity, business, or project, or to make a new product available for people to buy for the first time.
Mei-Lin's company plans to launch a new app for language learners next spring.
Mei-Lin 的公司計劃明年春天推出一款新的語言學習應用程式。
launch + new product
The local government launched a program to help small businesses grow.
地方政府發起了一項幫助小企業成長的計畫。
Rosa's team launched a campaign to raise money for the new library.
Rosa 的團隊發起了一場為新圖書館募款的活動。
Before the product was launched worldwide, the designers tested it with a small group of users.
在產品全球推出之前，設計師先讓一小群使用者進行了測試。
The university launched a new course in data science this semester.
這所大學這學期開設了一門新的資料科學課程。
文法句型
launch + noun phrase
用法筆記
Subject is often a company, organisation, or government. The object is typically a product, service, campaign, project, or initiative.
常見錯誤
2. to send a ship, boat, or spacecraft into the water or into space for the first t
發射；下水
將船或太空船送入水中或太空
to send a ship, boat, or spacecraft into the water or into space for the first time or on a journey.
The shipyard launched a new cargo vessel into the river last Tuesday morning.
上週二早上，造船廠將一艘新貨船下水到河中。
launch + ship into water
NASA successfully launched the satellite from Cape Canaveral at dawn.
NASA 在黎明時分成功從卡納維爾角發射了衛星。
Yuki watched as the rescue boat was launched into the rough sea.
Yuki 看著救生艇被放入波濤洶湧的大海中。
The navy launched three new submarines over the past decade.
海軍在過去十年內讓三艘新潛艇下水。
SpaceX launched a rocket carrying supplies to the space station.
SpaceX 發射了一枚運送物資到太空站的火箭。
文法句型
launch + noun phrase (ship / rocket / satellite)
用法筆記
Common in news reporting about aerospace and maritime events. Frequently used with adverbial phrases indicating place or time of departure (e.g. 'from …', 'into …').
常見錯誤
3. to jump or throw oneself forward with sudden, strong force — for example, diving
猛跳；撲
用強力向前跳或衝
to jump or throw oneself forward with sudden, strong force — for example, diving into water or lunging toward someone or something.
Oluwaseun launched himself into the pool to save the drowning child.
Oluwaseun 縱身跳進游泳池，去救那個溺水的小孩。
launch + oneself + into [place]
The cat launched itself at the bird before the bird could fly away.
那隻貓在鳥飛走之前猛地撲向牠。
Chitra launched forward to catch the falling vase just in time.
Chitra 猛地向前撲，及時接住了掉下來的花瓶。
The soldier launched himself over the wall during the training exercise.
那名士兵在訓練演習中縱身翻過圍牆。
Keiko launched toward the finish line with all her remaining energy.
Keiko 用盡所有力氣向終點線猛衝。
- lunge
implies a sudden forward movement, often aggressive; slightly less general
- spring
suggests an elastic, quick motion like a coil releasing
- hurl oneself
very similar in force; slightly more dramatic
- retreat
to move backward away from something
文法句型
launch + (oneself) + preposition (into / at / toward / off)
用法筆記
Reflexive object (oneself/himself/herself/itself) is optional but common. Always followed by a preposition or adverb indicating direction.
常見錯誤
launch — 名詞
1. a special event where a new product, service, or project is shown to the public
發布會；上市
新產品或新計畫的公開推出活動
a special event where a new product, service, or project is shown to the public for the first time.
Pablo attended the launch of the new electric car in Taipei last month.
Pablo 上個月在台北參加了新電動車的發布會。
the launch of + [product]
The company spent millions on the launch of their new smartphone.
該公司花了數百萬美元舉辦新款智慧型手機的上市活動。
There was a big party at the hotel for the launch of the fashion brand.
飯店裡為這個時尚品牌的上市舉辦了一場盛大的派對。
The product launch attracted journalists from all over the world.
這場產品發布會吸引了來自世界各地的記者。
Ana helped organise the launch for a new line of organic skincare products.
Ana 協助籌劃了一系列有機護膚產品的新品上市活動。
- debut
often refers to the first public appearance of a person, performance, or product; slightly more artistic or cultural
- release
focuses on the product becoming available rather than the event itself
- introduction
more general; less emphasis on a special event
文法句型
the launch of + noun phrase
用法筆記
Often used as a compound modifier: 'product launch', 'launch event', 'launch party'. Countable — you can have multiple launches.
2. the moment or ceremony when a ship enters the water for the first time, or when
下水；發射
船隻第一次下水或太空船首次升空
the moment or ceremony when a ship enters the water for the first time, or when a spacecraft is sent into space for the first time.
Thousands of people gathered at the port to watch the launch of the new cruise ship.
數千人聚集在港口觀看新遊輪的下水典禮。
the launch of + [ship]
The launch of the satellite was delayed due to bad weather.
衛星的發射因天氣不佳而延遲了。
Guo watched the rocket launch live on television with his classmates.
Guo 和同學一起在電視上觀看了火箭發射的現場直播。
The ship's launch was broadcast on national news channels.
這艘船的下水儀式在全國新聞頻道上播出。
The submarine launch took place at a naval base in the south.
潛艇下水儀式在南方的海軍基地舉行。
- maiden voyage
refers to the first journey, not the act of entering the water
- lift-off
specific to rockets and spacecraft; more dramatic
文法句型
the launch of + (ship / spacecraft)
用法筆記
Countable noun — each ship, submarine, or spacecraft has its own launch. Distinguish from sense 1 (a product event) by domain: sense 2 involves physical vessels or vehicles.
3. a medium-sized boat with an engine, used for carrying passengers over short dist
汽艇；小艇
載客短程行駛的引擎船
a medium-sized boat with an engine, used for carrying passengers over short distances on rivers, lakes, or between a larger ship and the shore.
A small launch carried the passengers from the cruise ship to the island pier.
一艘小汽艇將乘客從郵輪載到島上的碼頭。
launch as a type of boat
The harbour master used a motor launch to patrol the docks each evening.
港務局長每晚都乘坐機動汽艇巡邏碼頭區。
Wei rented a launch to take his family across the lake for the picnic.
Wei 租了一艘小艇，載家人橫越湖面去野餐。
The old wooden launch sat quietly tied to the dock all afternoon.
那艘老舊的木造小艇靜靜地拴在碼頭邊，整個下午動也沒動。
A police launch sped across the river toward the accident site.
一艘警用汽艇快速駛過河面，朝事故現場前進。
文法句型
a / the + launch
用法筆記
Much less common than other senses. Typically used in nautical contexts or travel writing. Not to be confused with 'launch' meaning an event (noun sense 1).