marketability

IPA/ˌmɑːkɪtəˈbɪləti/
KK[mˌɑrkɪtəbˈɪlɪti]IPA/ˌmɑːrkɪtəˈbɪləti/

marketability — 名詞

1. how easy something — a product, service, or set of skills — is to sell, based on

1.名詞C1
釋義

市場性

商品或技能受市場歡迎、容易賣出的程度

how easy something — a product, service, or set of skills — is to sell, based on how strongly customers or employers want it.

例句

Daichi tested the new smartphone case with focus groups to gauge its marketability.

Daichi 用焦點團體測試新款手機殼，藉此評估它的市場性。

noun + of [product] pattern; the marketability of [X]

A second language and basic coding skills greatly improved Nia's marketability after graduation.

第二語言能力和基本程式技能，大幅提升了 Nia 畢業後的市場性。

collocation: improve / boost someone's marketability

同義詞
  • saleability

    near-synonym; emphasises ease of selling a physical product rather than skills

  • commercial appeal

    broader; covers brand image and emotional pull, not just demand

  • viability

    wider — includes cost and feasibility, not only buyer demand

反義詞

文法句型

the marketability of [product/skill]

用法筆記

Almost always uncountable and usually preceded by a possessive or 'the … of' phrase. Subject of judgement is typically a product, service, property, brand, or a person's professional skills — not a person directly.

常見錯誤

❌She has many marketabilities for the role.
✅Her skills give her strong marketability for the role.
💡the noun is uncountable; do not pluralise.
❌He is very marketability.
✅He is very marketable.' / 'His marketability is high.
💡use the adjective 'marketable' when describing a person, and the noun in a phrase like 'his marketability'.