marketability

IPA/ˌmɑːkɪtəˈbɪləti/
KK[mˌɑrkɪtəbˈɪlɪti]IPA/ˌmɑːrkɪtəˈbɪləti/

marketability — 名詞

1. how easy something — a product, service, or set of skills — is to sell, based on

1.名詞C1
釋義

市場性

商品或技能受市場歡迎、容易賣出的程度

how easy something — a product, service, or set of skills — is to sell, based on how strongly customers or employers want it.

例句

Daichi tested the new smartphone case with focus groups to gauge its marketability.

Daichi 用焦點團體測試新款手機殼，藉此評估它的市場性。

noun + of [product] pattern; the marketability of [X]

A second language and basic coding skills greatly improved Nia's marketability after graduation.

第二語言能力和基本程式技能，大幅提升了 Nia 畢業後的市場性。

collocation: improve / boost someone's marketability

常見搭配
  • improve / boost / enhance someone's marketability
  • the marketability of a product
  • damage / hurt marketability
  • questionable marketability
  • long-term marketability
同義詞
  • saleability

    near-synonym; emphasises ease of selling a physical product rather than skills

  • commercial appeal

    broader; covers brand image and emotional pull, not just demand

  • viability

    wider — includes cost and feasibility, not only buyer demand

反義詞

文法句型

the marketability of [product/skill]

用法筆記

Almost always uncountable and usually preceded by a possessive or 'the … of' phrase. Subject of judgement is typically a product, service, property, brand, or a person's professional skills — not a person directly.

常見錯誤

She has many marketabilities for the role.
Her skills give her strong marketability for the role.
the noun is uncountable; do not pluralise.
He is very marketability.
He is very marketable.' / 'His marketability is high.
use the adjective 'marketable' when describing a person, and the noun in a phrase like 'his marketability'.

同根字

常見搭配

名詞搭配

  • marketability of a product
  • marketability of skills
  • loss of marketability

副詞搭配

常用片語

  • lack of marketability
  • long-term marketability
  • questionable marketability

介系詞搭配

  • of (a product / skill)
  • for (a role / audience)