brands
brands — 名詞
- brandssingular
- brandsesplural
1. a product or range of products that a particular company makes and sells using a
品牌
公司以特定名稱銷售的產品
a product or range of products that a particular company makes and sells using a specific name, logo, or design to set them apart from similar goods made by other companies
Hassan always buys the same brand of running shoes because they fit him well.
Hassan 總是買同一品牌的慢跑鞋，因為穿起來很合腳。
brand of + noun for product category
The supermarket carries several international brands alongside its own cheaper line.
這間超市除了販售自有品牌，還引進多種國際品牌。
Sora compared three different brands of toothpaste before choosing one.
Sora 比較了三種不同品牌的牙膏之後才挑選其中一款。
compare brands of + noun
This brand of instant noodles is the best-selling item in the store.
這個品牌的泡麵是店裡銷量最好的商品。
- brand of + product
- leading brand
- own-brand
- brand name
- brand loyalty
用法筆記
Often paired with the preposition 'of' to specify the product category: brand of coffee / brand of phone.
2. the set of ideas, feelings, and opinions that people have about a company, organ
品牌形象
產品或公司在公眾心中的印象
the set of ideas, feelings, and opinions that people have about a company, organization, or product, including its reputation and the qualities they associate with it
The company's brand was badly damaged after the factory accident was shown on television.
工廠意外在電視上播出後，公司的品牌形象受到嚴重損害。
brand + passive verb (was damaged)
Megan worked hard to build a strong brand for her small vegan bakery.
Megan 努力為她的小型純素烘焙坊打造強而有力的品牌形象。
build a strong brand
A good brand helps customers trust the quality of everything a store sells.
好的品牌形象能讓顧客對店裡販售的所有商品產生信賴。
Lien's clothing label has a brand that stands for simple, clean shapes and natural fabrics.
Lien 的服飾品牌形象代表了簡約的剪裁和天然的布料。
- build a brand
- damage the brand
- brand image
- brand identity
- brand value
- image
focuses more on visual associations; narrower than brand
- reputation
broader; applies to people and institutions, not just products
用法筆記
Frequently used with verbs like build, damage, protect, strengthen — focuses on the reputation and public perception of a brand, which is distinct from sense 1's focus on the product name and physical goods themselves.
3. the public face or distinctive character that a person deliberately cultivates a
個人形象
個人刻意塑造的公眾印象
the public face or distinctive character that a person deliberately cultivates and presents to others, especially in their professional or online life
As a fitness coach, Dahlia manages her personal brand carefully on social media.
身為健身教練，Dahlia 在社群媒體上用心經營自己的個人形象。
personal brand on social media
Kian's brand as a musician is built on mixing folk tunes with electronic sounds.
Kian 作為音樂人的形象，建立在將民謠與電子音樂融合的風格上。
Heather's brand as a public speaker depends on her honest and direct way of talking.
Heather 作為演講者的個人形象，來自她誠實且直接的說話方式。
A freelance writer without a strong personal brand will struggle to find new clients.
沒有強烈個人形象的自由接案者，很難找到新客戶。
- personal brand
- build your brand
- manage your brand
- individual brand
- persona
more theatrical; suggests a role someone plays rather than their genuine self
用法筆記
Common in career and social-media contexts. Often modified by personal or individual. Distinguish from sense 2, which applies to companies rather than people.
4. a distinct style or approach typical of a particular person, group, or situation
類型
某人或某群體特有的方式或風格
a distinct style or approach typical of a particular person, group, or situation
Andrei has his own brand of humor that makes everyone in the office laugh.
Andrei 有自己獨特的幽默風格，總能讓辦公室裡的每個人都發笑。
own brand of + abstract noun
Ritu's brand of leadership is quite different from her predecessor's top-down style.
Ritu 的領導風格跟她前任那種由上而下的管理方式很不一樣。
That director is known for a brand of storytelling that mixes comedy with serious drama.
那位導演以喜劇與嚴肅劇情交織的敘事風格而聞名。
The chef's brand of cooking relies on fresh herbs and simple techniques.
那位主廚的料理風格以新鮮香草和簡單技法為主。
- brand of humor
- brand of politics
- brand of leadership
- own brand of
用法筆記
Almost always followed by 'of' + an abstract noun (humour, leadership, politics). This sense is less common than senses 1–2 and mostly appears in informal or journalistic writing.
5. a partly burned stick taken from a fire, used to carry light or start a new flam
火把
燃燒中的木塊，用來照明
a partly burned stick taken from a fire, used to carry light or start a new flame
The campers used a brand from the fire to light their way through the dark trees.
露營的人從火堆中抽出一根燃燒的木頭，用來照亮黑暗的樹林。
a brand from the fire
Sora picked up a charred brand from the ashes to draw on the cave wall.
Sora 從灰燼中撿起一根燒焦的木條，在洞穴牆壁上畫畫。
The old story tells of a traveler carrying a flaming brand through the snowy hills.
古老的故事描述一位旅人手持燃燒的木棒，走過白雪覆蓋的山丘。
Hassan blew on the glowing brand until the dry leaves around it caught fire.
Hassan 對著發光的木塊吹氣，直到周圍的乾燥樹葉燃起火苗。
- burning brand
- charred brand
- firebrand
the more common modern form for the same object
用法筆記
This is an older, less frequent meaning. Most modern speakers encounter it only in historical fiction or in the compound firebrand.
6. a permanent mark seared onto the hide of an animal, especially cattle, to show w
烙印
打在牲畜身上表示所有權的印記
a permanent mark seared onto the hide of an animal, especially cattle, to show which ranch or farm owns it
Each cow on the Hernandez ranch has a brand on its back showing who owns it.
Hernandez 牧場的每一頭牛背上都有烙印，標示牠們屬於誰。
The rancher checked the brand on the calf to see if it belonged to his herd.
牧場主人檢查了小牛身上的烙印，確認牠是否屬於自己的牛群。
check the brand on + animal
Lara learned to recognize different ranch brands at the county fair last summer.
Lara 在去年的郡博覽會上學會了辨識不同牧場的烙印。
A brand on a horse's flank can tell you which state it came from.
馬匹側腹上的烙印可以告訴你牠來自哪一個州。
- cattle brand
- ranch brand
- brand on the skin
用法筆記
Distinguish from sense 7: this is a literal physical mark on animals; sense 7 is a figurative mark of disgrace on a person.
7. a mark of shame or disgrace that is permanently attached to someone's reputation
恥辱
因不名譽之事而留下的污點
a mark of shame or disgrace that is permanently attached to someone's reputation because of something they have done or been accused of
Eli tried hard to escape the brand of being called a liar, but the rumor had spread.
Eli 極力想擺脫被貼上說謊者標籤的恥辱，但謠言早已傳開。
the brand of being + past participle
The brand of dishonor followed the disgraced politician for the rest of his career.
那名失勢的政治人物終其後半輩子都擺脫不了不名譽的污點。
Megan carried the brand of being the one who caused the crash for many years.
多年來，Megan 一直背負著車禍肇事者的污名。
In some old societies, criminals were given a permanent brand of shame on their faces.
在某些古老的社會中，罪犯臉上會被永久烙上恥辱的印記。
- brand of dishonor
- brand of shame
用法筆記
Often followed by 'of' + a noun phrase describing the disgrace. This sense is figurative and literary; in everyday speech, stigma or disgrace is more common.
brands — 動詞
- brandspresent simple I / you / we / they
- brandses3rd person singular
- brandsing-ing form
- brandsedpast simple
1. to publicly describe someone or something in strongly negative terms, often in a
譴責；指為
公開指責某人或某事為不好的
to publicly describe someone or something in strongly negative terms, often in a way that is unfair or too harsh
The newspaper branded the politician as corrupt before the investigation was finished.
那家報紙在調查結束之前就公開指稱那名政治人物貪腐。
brand + person + as + adjective
Hoa was unfairly branded a troublemaker just for asking difficult questions in class.
Hoa 只是在課堂上問了幾個難以回答的問題，就被不公平地貼上麻煩人物的標籤。
passive: be branded + noun
Critics branded the new policy a complete failure after only one month of testing.
測試才進行了一個月，評論家就直指這項新政策完全失敗。
Eli did not want to be branded as someone who walks away from a challenge.
Eli 不想被貼上臨陣退縮的標籤。
- branded as a liar
- branded a traitor
- branded as dangerous
- unfairly branded
- stigmatize
more formal; suggests social exclusion rather than a verbal accusation
- label
less negative; can be used for neutral or positive descriptions too
文法句型
brand + person + as + noun/adjective
be branded + noun
用法筆記
Very common in the passive voice. The construction 'brand + object + as + noun/adjective' is the standard pattern. 'Brand + object + noun' (without 'as') is also possible but slightly less formal.
常見錯誤
2. to give a product, company, or person a distinctive identity by choosing a speci
建立品牌
為產品或公司打造獨特識別形象
to give a product, company, or person a distinctive identity by choosing a specific name, visual style, or set of qualities that sets it apart from others
The start-up hired a design team to brand its products for the Asian market.
這家新創公司聘請了一支設計團隊，為其產品打造亞洲市場的品牌形象。
brand + product for + market/audience
Lara spent six months branding her online store with a friendly, colorful look.
Lara 花了六個月的時間，用友善活潑的風格為她的網路商店建立品牌。
The hotel chain brands itself as a luxury choice for business travelers.
這家連鎖飯店將自己定位為商務旅客的奢華選擇。
brand + oneself + as + noun
Andrei is working with a marketing firm to brand his new coffee shop before it opens.
Andrei 正與一家行銷公司合作，為他即將開幕的新咖啡店建立品牌形象。
- brand a product
- brand oneself
- brand as
- brand for the market
文法句型
brand + product/company
brand + oneself + as + noun
用法筆記
The reflexive construction 'brand oneself as' is common for people and organizations positioning themselves in a market.
3. to mark livestock by pressing a heated or frozen iron against their hide, creati
打烙印
在動物皮膚上留下所有權印記
to mark livestock by pressing a heated or frozen iron against their hide, creating a permanent sign of who the animal belongs to
The farmer brands his sheep every spring to prevent theft and prove ownership.
這位農夫每年春天都會為羊群打上烙印，以防被偷並證明所有權。
brand + possessive + animal + time phrase
Ranchers in Texas brand their cattle with hot irons that carry a unique ranch symbol.
德州的牧場主人用烙鐵在牛身上打上獨一無二的牧場標記。
Heather watched the ranch hands brand the young calves at the summer roundup.
Heather 在夏季趕牛大會上觀看牧場工人為小牛打烙印。
The new vet learned how to brand horses using a freeze-branding technique.
新來的獸醫學會了用冷凍烙印技術為馬匹打標記。
- brand cattle
- brand sheep
- brand with a hot iron
文法句型
brand + animal
用法筆記
This is the original historical meaning from which all other senses developed. In modern usage it is mostly restricted to farming and animal husbandry contexts.