brand-name
/ˈbrænd neɪm/ (bre, ipa) · /ˈbrænd neɪm/ (ame, ipa) · /ˈbran(d)-ˈnām/ (ame, mw)
brand-name — 名詞
1. a name chosen by a company for one of its products or services, allowing buyers
品牌名稱
公司為產品所取的名稱
a name chosen by a company for one of its products or services, allowing buyers to tell which business produced it
Reuben looked at the brand-name on the label before putting the shampoo in his basket.
Reuben 在把洗髮精放進購物籃前，先看了標籤上的品牌名稱。
Many shoppers will pay extra for a brand-name they already know and trust.
許多消費者願意多花錢購買他們已經認識且信任的品牌名稱。
brand-name as object of trust
The company's brand-name became famous after its advertisement ran during the championship game.
該公司的品牌名稱在冠軍賽期間播出廣告後變得非常有名。
Gita checked the brand-name because she wanted the same model her mother always bought.
Gita 確認了品牌名稱，因為她想買母親一直都買的那款。
A strong brand-name can be worth millions if the product sells well across different countries.
一個強勢的品牌名稱若產品在全球暢銷，其價值可能高達數百萬。
常見錯誤
2. a name chosen by a company or seller to identify its product or service, which t
商標名稱
受法律保護的產品名稱
a name chosen by a company or seller to identify its product or service, which the business can legally register so that no other company may use it
The company registered its brand-name as a trademark to prevent other firms from using it.
該公司將其商標名稱註冊，以防止其他企業使用。
register a brand-name as a trademark (legal protection)
A brand-name must be used in business to stay protected under trademark law.
品牌名稱必須在商業中使用，才能受到商標法的保護。
The court ruled that the two brand-names were too similar and could confuse buyers.
法院判定這兩個品牌名稱過於相似，可能會誤導消費者。
Lakan's company spent years building a brand-name that customers would spot instantly on store shelves.
Lakan 的公司花了多年時間建立一個讓消費者在貨架上能一眼認出的品牌名稱。
A brand-name can be renewed every ten years while the company keeps selling the product.
品牌名稱每十年可以更新一次，前提是公司持續銷售該產品。
- trademark
the legal term for a registered brand-name; more precise in law
- trade name
the official name under which a company does business
用法筆記
This sense is more technical than PRODUCT NAME (sense 1). It refers specifically to a name that has been or can be registered as a trademark. Commonly used in legal and intellectual property contexts.
3. a person, company, or product whose name is very well-known and has a strong pos
名牌；名人
擁有高知名度的品牌或人物
a person, company, or product whose name is very well-known and has a strong positive reputation in a particular field
After her award-winning film, she became a brand-name in the fashion industry overnight.
她的電影獲獎後，她一夜之間成為時尚界的一個名牌。
become a brand-name in [field]
The small restaurant chain grew from one location to a national brand-name within eight years.
那家小型餐廳連鎖在八年內從一個營業據點發展成全國性的名牌。
The chef was such a brand-name that people booked the restaurant months ahead.
那位主廚本身就是個名牌，顧客得提前數月才能訂到位。
Amani wondered whether the university was a brand-name or just known for its sports teams.
Amani 想知道那所大學是名牌學府，還是只是因為運動隊伍而出名。
The tech company became a global brand-name by making devices that people used every day.
這家科技公司靠著讓人們每天都使用的裝置，成為了全球名牌。
- household name
emphasizes that nearly everyone recognizes the name
- big name
less formal; implies fame within an industry
用法筆記
This sense is a noun — it refers to the entity itself (e.g., 'She is a brand-name in fashion'), not an adjective describing a noun (compare with adjective sense WELL-KNOWN: 'a brand-name designer').
常見錯誤
brand-name — 形容詞
1. sold or produced under a specific company's name rather than as a generic or unb
品牌的
使用特定公司名稱的
sold or produced under a specific company's name rather than as a generic or unbranded item — for example, brand-name medicines that cost more than their generic versions
The doctor prescribed a brand-name drug because the generic version was not available yet.
醫生開了一種品牌藥，因為學名藥還沒有上市。
brand-name drug vs. generic version
Padma prefers brand-name cereals because she trusts the quality of the ingredients.
Padma 偏好品牌穀片，因為她信任其原料的品質。
Supermarkets often sell their own products next to the brand-name versions at a lower price.
超市經常在品牌商品旁邊以更低價格販售自家產品。
The clinic uses only brand-name equipment to ensure accurate test results for patients.
該診所只使用品牌儀器，以確保為患者提供準確的檢驗結果。
Amani compared the brand-name product with the store's version and found very little difference.
Amani 將品牌產品和商店自家版本做了比較，發現差異很小。
- proprietary
more formal; used mainly in legal or technical contexts
- labelled
less common; focuses on the act of putting a name on the product
- generic
sold without a manufacturer's specific brand name
用法筆記
Always used before a noun (attributive position). You cannot say 'This drug is brand-name' — instead say 'This is a brand-name drug'.
常見錯誤
2. having a name that is famous and widely recognized by the public — used to descr
名牌；知名
擁有高知名度的
having a name that is famous and widely recognized by the public — used to describe a person, company, or product that has become well-known through its reputation
The hotel chain hired a brand-name architect to design its new resort in Bali.
該連鎖飯店聘請了一位知名建築師來設計其在峇里島的新渡假村。
brand-name + profession (architect, designer, chef)
Nikos got a job at a brand-name investment firm after graduating from university.
Nikos 大學畢業後在一家知名投資公司找到了工作。
Only brand-name designers were invited to show their collections at the fashion week event.
只有知名設計師獲邀在時裝週活動中展示他們的系列作品。
The school principal wanted to invite a brand-name speaker to motivate the graduating class.
校長想邀請一位知名的演講者來激勵畢業班學生。
Isabela bought a handbag by a brand-name label that celebrities often wear on the red carpet.
Isabela 買了一個明星經常在紅毯上穿戴的知名品牌手提包。
- famous
broader; does not specifically relate to commercial branding
- well-known
slightly less formal, interchangeable in most contexts
- renowned
more formal, suggests high esteem
用法筆記
This sense differs from BRANDED (adjective sense 1) in that it describes the fame of the name itself rather than whether the product is sold under a specific company label. A 'brand-name architect' is famous; a 'brand-name drug' is simply sold under a company's trademark.