merchandising

/ˈmɜːtʃəndaɪzɪŋ/ (bre, ipa) · /ˈmɜːrtʃəndaɪzɪŋ/ (ame, ipa) · /ˈmər-chən-ˌdī-ziŋ/ (ame, mw)

merchandising — 名詞

1. T-shirts, toys, posters, and other goods that are produced and sold because of t

1.名詞B2
釋義

周邊商品

與電影、音樂等相關的品牌商品

T-shirts, toys, posters, and other goods that are produced and sold because of their link to a popular film, musician, sports team, or similar cultural phenomenon.

例句

Fans queued for hours outside the stadium to buy official concert merchandising.

粉絲們在體育場外排隊數小時，只為了購買官方演唱會周邊商品。

collocation: official + merchandising

Haruto keeps all his movie merchandising in glass cabinets to protect it from dust.

Haruto 把他所有的電影周邊商品都放在玻璃櫃裡，避免沾染灰塵。

同義詞
  • merchandise

    refers to the goods themselves rather than the concept of licensed products

  • licensed goods

    more formal and legal; emphasises the official permission to use a brand

  • fan gear

    informal; used mostly for clothing and accessories worn by fans

用法筆記

Frequently uncountable. A single item of this kind is called 'merchandise' (e.g., 'a piece of movie merchandise'), not 'a merchandising'.

常見錯誤

❌I bought a merchandising at the concert.
✅I bought some merchandise at the concert.
💡'merchandising' is an uncountable activity/category noun, not a countable item.

2. The business activity of using in-store displays, advertising, and special offer

2.名詞B2
釋義

行銷推廣

透過陳列與促銷刺激購買

The business activity of using in-store displays, advertising, and special offers to attract customers and encourage them to buy products.

例句

The store's merchandising team redesigned the layout to highlight seasonal products.

這家商店的行銷推廣團隊重新設計了店內擺設，以凸顯季節性商品。

collocation: merchandising team

Selim attended a conference on retail merchandising and visual display techniques.

Selim 參加了一場關於零售行銷推廣與視覺陳列技巧的研討會。

同義詞

用法筆記

In business contexts, 'merchandising' often overlaps with 'marketing' but is more narrowly focused on in-store presentation and point-of-sale tactics rather than broad brand strategy.

常見錯誤

❌We need better merchandising to build long-term brand awareness.
✅We need better marketing to build long-term brand awareness.
💡'merchandising' focuses on in-store sales tactics, not broad brand-building.