merchandise
merchandise — 名詞
1. products that a business offers for people to buy, especially in a shop or store
商品
商店或企業出售的貨物
products that a business offers for people to buy, especially in a shop or store.
Shirin unpacked a new delivery of summer merchandise before the store opened.
Shirin 在商店開門前拆開了一批新到的夏季商品。
All merchandise must be returned within thirty days to receive a full refund.
所有商品必須在三十天內退還，才能獲得全額退款。
passive: merchandise must be returned
The company now sells its merchandise in over thirty countries across Asia and Europe.
該公司現在於亞洲和歐洲的三十多個國家銷售其商品。
Gabriel checked the price tag on every item of merchandise before placing it on a shelf.
Gabriel 在把商品放到貨架上之前，檢查了每一件商品的價格標籤。
用法筆記
Merchandise is almost always uncountable. Do not use 'merchandises' or 'a merchandise'. Use 'an item of merchandise' or 'a piece of merchandise' for countable references.
常見錯誤
2. items that carry the name, logo, or images from a popular film, music group, spo
周邊商品
電影、樂團、球隊等品牌的授權商品
items that carry the name, logo, or images from a popular film, music group, sports team, or other entertainment brand, sold to fans.
Fans queued outside the stadium to buy official team merchandise before the match.
球迷們在體育場外排隊，等候比賽開始前購買球隊的官方周邊商品。
collocation: official merchandise
The film earned more money from its merchandise than from ticket sales.
這部電影從周邊商品賺的錢比從票房收入還多。
Isabela collected Harry Potter merchandise, including posters, T-shirts, and toy figures.
Isabela 收集了《哈利波特》的周邊商品，包括海報、T恤和玩具公仔。
Pirated merchandise carrying fake logos is sometimes sold at street markets around the city.
帶有假標誌的盜版周邊商品有時會在城市的街頭市場販售。
- branded goods
more general term for any product carrying a brand name, not just entertainment
- fan gear
informal; specifically clothing or accessories for fans
- collectibles
focuses on items people collect rather than use
用法筆記
When used for a specific franchise or team, 'merchandise' can be treated as countable in the plural form 'merchandises' by some retailers, but standard usage keeps it uncountable. Use 'official merchandise' to distinguish licensed items from knock-offs.
常見錯誤
merchandise — 動詞
1. to use advertising, attractive displays, or other methods to make people want to
推銷；推廣
透過廣告或陳列方式促進銷售
to use advertising, attractive displays, or other methods to make people want to buy a product.
The company hired a new team to merchandise its latest range of skincare products.
該公司聘請了一個新團隊來推銷其最新系列的護膚產品。
transitive: merchandise + product range
Feng learned how to merchandise fresh fruit so customers noticed the display first.
Feng 學會了如何陳列新鮮水果，讓顧客第一眼就看到展示品。
To attract holiday shoppers, the store merchandised its toys in bright window displays.
為了吸引假期購物者，這家商店把玩具放在入口附近明亮的櫥窗裡進行推廣。
Élise showed the new staff how to merchandise winter coats for better visibility.
Élise 向新員工示範如何在賣場上更好地陳列冬季外套。
文法句型
merchandise + noun phrase
用法筆記
This sense is most common in retail and marketing contexts. The object is typically a product or product range. Do not confuse with 'sell' — merchandising focuses on how products are presented and promoted, not on the exchange of money.
常見錯誤
2. to trade in items as a regular business activity.
買賣；交易
以商業形式買賣商品
to trade in items as a regular business activity.
The Watanabe family has been merchandising handmade furniture in Kyoto for over forty years.
Watanabe 家在京都從事手工家具買賣已有四十多年。
Tamás merchandises organic honey at farmers' markets across the region.
Tamás 在區域各地的農民市集買賣有機蜂蜜。
intransitive: merchandise + at [location]
Hoa decided to start merchandising herbal teas after noticing how much demand had grown.
Hoa 注意到有機茶的需求增長後，決定開始從事有機茶買賣。
Christopher's grandfather merchandised silk and spices along the old trading route.
Christopher 的祖父沿著古老的貿易路線買賣絲綢和香料。
文法句型
merchandise + noun phrase
merchandise + in/at + noun phrase
用法筆記
This sense is quite formal and less common in everyday speech. 'Trade', 'deal in', or 'sell' are more natural alternatives in most contexts. Often used in business writing or historical descriptions.