aspirational

/ˌæspəˈreɪʃənl/ (bre, ipa) · /ˌæspəˈreɪʃənl/ (ame, ipa) · /ˌa-spə-ˈrā-sh(ə-)nəl/ (ame, mw)

aspirational — 形容詞

  • aspirationalpositive
  • more aspirationalcomparative
  • most aspirationalsuperlative

1. having a strong inner drive to reach a higher social rank, greater career succes

1.形容詞B2
釋義

有抱負的;上進的

渴望提升社會地位或成就的

having a strong inner drive to reach a higher social rank, greater career success, or a more comfortable way of life

例句

Wei enrolled in evening classes because he is highly aspirational about his career.

Wei 報名了夜間課程,因為他對自己的職業生涯非常有上進心。

highly aspirational + about [career]

The aspirational young manager set her sights on a senior role within three years.

那位有抱負的年輕經理立志在三年內取得高階職位。

attributive: aspirational + noun (person)

同義詞
  • ambitious

    more general — can apply to any goal, not just social or career status

  • driven

    more informal, emphasises inner motivation rather than social status

  • go-getting

    informal, suggests aggressive pursuit of goals

反義詞
  • unambitious

    direct opposite — lacking any strong desire to improve

  • complacent

    implies being satisfied with the current situation and not wanting more

文法句型

be + aspirational

aspirational + noun

用法筆記

Common in attributive position (before a noun) when describing a person's character or motivation. The predicative form often takes a prepositional phrase with 'about'.

常見錯誤

She is very aspirational to become a doctor.
She is very aspirational about becoming a doctor.
💡'aspirational' is not followed by a to-infinitive; use 'about + gerund' instead.
He has an aspirational for a better life.
He is aspirational about a better life.
💡'aspirational' is an adjective, not a noun; use it with 'be' or before a noun.

2. connected with the glamour and appeal of wealth or high social standing, especia

2.形容詞C1
釋義

精品形象的;高檔的

產品或品牌象徵奢華地位的

connected with the glamour and appeal of wealth or high social standing, especially describing products, brands, or advertisements that make people wish for a more luxurious lifestyle

例句

The brand's aspirational advertising showed yachts, private jets, and exotic beaches.

該品牌的精品形象廣告展示了遊艇、私人飛機和異國海灘。

aspirational + advertising / branding noun

Designer handbags are often marketed as aspirational items that signal personal success.

名牌手提包常被宣傳為象徵個人成功的高檔商品。

同義詞
  • prestige

    used as a noun modifier ('prestige brand'), focuses on respect and admiration rather than personal desire

  • luxury

    emphasises high quality and expense, not necessarily the desire to reach that status

  • upscale

    more neutral, describes a market segment rather than an emotional appeal

反義詞
  • downmarket

    opposite end of the market spectrum — aimed at budget-conscious rather than status-seeking consumers

  • utilitarian

    focuses on practical function rather than status or luxury appeal

文法句型

aspirational + noun

用法筆記

Almost always used attributively (before a noun) in marketing and branding contexts. The noun modified is typically a product, advertisement, or a group of consumers who desire that lifestyle.

常見錯誤

This brand is aspirational to the young.
This brand has an aspirational image for young consumers.
💡'aspirational' is not typically followed by 'to'; use a noun phrase like 'aspirational image' or 'aspirational appeal'.
She bought an aspirational car.' (vague)
She bought an aspirational sports car that reflected her dream of a glamorous lifestyle.
💡when used for products, the context of status or luxury should be clear.