commoditize
commoditize — 動詞
- commoditizepresent simple I / you / we / they
- commoditizeshe / she / it
- commoditizedpast simple
- commoditizing-ing form
1. to change a product, a service, or a skill so thoroughly that it becomes widely
商品化
讓產品失去獨特性，僅以價格競爭
to change a product, a service, or a skill so thoroughly that it becomes widely available and very similar to competing versions, with the result that buyers choose based on price alone rather than quality, brand, or special features.
Hao feared large factories would commoditize the handmade tiles his family had sold for generations.
Hao 擔心大型工廠會將他們家傳承數代的手工磁磚商品化。
commoditize + noun phrase (handmade tiles)
As smartphones became commoditized, manufacturers competed mainly on price and battery life.
隨著智慧型手機變得商品化，製造商主要在價格和電池續航力上競爭。
passive: became commoditized
The company's unique software was quickly commoditized when three similar tools appeared on the market.
那家公司的獨特軟體很快就被商品化了，因為市場上出現了三個類似的工具。
Analysts say rising demand for basic coffee has commoditized a drink once considered a luxury.
分析師指出，對平價咖啡的需求攀升，已把曾經是奢侈品的飲料商品化。
Rather than commoditizing her service, Renata added custom features that competitors could not copy.
Renata 沒有將她的服務商品化，而是增添了競爭對手無法複製的客製化功能。
- commodify
Very close in meaning but slightly more general; 'commodify' can also describe treating something as a mere object for sale (e.g. commodifying art).
- standardize
Focuses on making things uniform according to a set standard, not necessarily competing on price.
- homogenize
Emphasizes the loss of variety among different offerings, often with a negative connotation.
- differentiate
To make a product or service stand out from competitors rather than blending in.
文法句型
commoditize + noun phrase
passive: be/become commoditized
用法筆記
Frequently appears in the passive voice (becoming commoditized) or as a participial adjective (commoditized products). The subject is usually a broad trend (the internet, mass production, global trade) or a change in market conditions rather than a single person acting alone.