copywriter

IPA/ˈkɒpiraɪtə(r)/
KK[kˈɑpirˌaɪtɚ]IPA/ˈkɑːpiraɪtər/

copywriter — 名詞

  • copywritersingular
  • copywritersplural

1. someone who creates slogans, headlines, and other promotional text for a brand o

1.名詞B2
釋義

文案人員

負責撰寫廣告與宣傳文字的人

someone who creates slogans, headlines, and other promotional text for a brand or business

例句

Amira started working as a copywriter at a travel agency after college.

Amira 大學畢業後，開始在一家旅遊公司擔任文案人員。

pattern: work as a copywriter

The cosmetics brand hired Joshua, a copywriter, to refresh its product descriptions.

那個化妝品牌聘請 Joshua 這位文案寫手，來重寫產品介紹。

pattern: hire a copywriter to + task

同義詞
  • content writer

    broader term; may write blog posts, help pages, or articles rather than promotional text

  • editor

    checks and improves text, but may not be the person who creates the original advertising message

  • marketer

    much broader role covering strategy, research, and promotion, not only writing

文法句型

work as a copywriter

copywriter + for + [brand/agency]

hire a copywriter to + [task]

用法筆記

Usually refers to someone writing marketing language rather than news, fiction, or academic text. Common things a copywriter works on include slogans, headlines, product descriptions, email campaigns, and website wording.

常見錯誤

❌The copywriter designed the company logo.
✅The copywriter wrote the campaign text.
💡a copywriter is responsible for wording, while the visual design is usually done by a designer.
❌We need a copywriter to choose the colors for this ad.
✅We need a designer to choose the colors and a copywriter to improve the wording.
💡copywriters work on language, not visual layout.