sell
sell — 動詞
- sellpresent simple I / you / we / they
- sellshe / she / it
- soldpast simple
- selling-ing form
1. to let someone take an item, product, or service that you own and receive money
賣出；出售
把物品交給他人以換取金錢
to let someone take an item, product, or service that you own and receive money from them in return
Selim sold his old motorcycle to a neighbour for NT$15,000.
Selim 把他的舊機車賣給鄰居，售價一萬五千元。
sell + object + to + someone + for + price
The bakery on Green Street sells fresh bread every morning before nine.
格林街的麵包店每天早上九點前都有新鮮麵包出售。
present tense for routine business description
Amira sold her aunt a beautiful hand-woven scarf at the market.
Amira 在市場上賣給阿姨一條漂亮的手織圍巾。
ditransitive: sell + indirect object + direct object
The Watanabe family sold their restaurant to a young chef from Osaka.
渡邊家把他們的餐廳賣給了一位來自大阪的年輕廚師。
Our team sold over eight hundred tickets before the concert weekend.
我們團隊在演唱會週末之前賣出了八百多張票。
sell + quantity (units sold)
- sell goods
- sell property
- sell tickets
- sell shares
- sell a product
文法句型
sell + object
sell + indirect object + direct object
sell + object + to + someone
sell + for/at + price
用法筆記
Ditransitive structure (sell someone something) is common: My friend sold me his camera. In passive voice, both objects can become subjects: He was sold a fake watch.
常見錯誤
2. to be purchased by people — describes the rate, price, or speed at which custome
銷路
商品在市場上的銷售表現
to be purchased by people — describes the rate, price, or speed at which customers buy something
Joaquín's new cookbook is selling very well across Taiwan.
Joaquín 的新食譜在全臺灣賣得很好。
intransitive: sell + adverb describing market performance
These handmade wool scarves sell for around NT$800 each.
這些手工羊毛圍巾每條約售新臺幣八百元。
sell + for + price
The limited edition trainers sold out within three hours online.
那款限量版運動鞋在網路上三小時內就銷售一空。
phrasal verb: sell out (entire stock bought)
Fresh local vegetables sell quickly at the morning market each day.
新鮮的當地蔬菜每天早上在菜市場都賣得很快。
Kemi's pottery sells at a higher price in city galleries than in village shops.
Kemi 的陶器在市區畫廊的售價比鄉村小店來得高。
sell + at + location + price comparison
- sell well
- sell quickly
- sell badly
- sell slowly
- sell like hot cakes
文法句型
sell + adverb (well/quickly/badly)
sell + for/at + price
sell + in + quantities
用法筆記
Commonly used with adverbs of degree (sell well / sell badly) and price phrases (sell for / sell at). The subject is the item being bought, not the seller.
常見錯誤
3. to create enough interest in a product or service that people choose to buy it,
促銷；推廣
透過宣傳、設計等方式刺激購買意願
to create enough interest in a product or service that people choose to buy it, often through presentation, advertising, or reputation
A celebrity endorsement can really help sell a new perfume brand quickly.
名人代言確實有助於快速打響新香水品牌並帶動買氣。
abstract subject (endorsement) + sell + product
The elegant packaging sells the chocolate before customers even taste it.
精美的包裝讓顧客還沒品嚐巧克力就想買了。
inanimate subject (packaging) + sell + object
Positive online reviews sell far more books than any poster advertisement can.
網路好評所帶動的銷量遠超過任何海報廣告。
Cole's friendly and patient manner helped sell three cars that afternoon.
Cole 親切又有耐心的態度，讓他那天下午順利賣出了三輛車。
person's manner/quality + sell + quantity + product
- sell a product
- sell a brand
- help sell
- the name sells
- the look sells
文法句型
sell + product
subject (advertising/packaging/reputation) + sell + object
用法筆記
Often used with an inanimate subject that explains WHY a product sells: The location sells the house. The taste sells the drink. Not used with a direct human buyer as indirect object (unlike sense 1).
4. to persuade a person or group to accept an idea, proposal, or plan as good or wo
說服；推銷
讓他人接受某個想法或計畫
to persuade a person or group to accept an idea, proposal, or plan as good or worth supporting
Eitan tried to sell the board of directors on his plan to expand into Southeast Asia.
Eitan 試圖說服董事會接受他擴展東南亞市場的計畫。
sell + someone + on + proposal
Min knows how to sell an investment idea to a room full of cautious bankers.
Min 很懂得如何向一屋子謹慎的銀行家推薦投資點子。
sell + abstract object + to + audience
The manager sold the new overtime policy to staff by focusing on the extra pay.
經理把重點放在加班費上，成功說服員工接受新的加班政策。
Asher could not sell his proposal to the committee despite hours of preparation.
儘管準備了好幾個小時，Asher 仍未能說服委員會接受他的提案。
negative form: could not sell + object + to + group
- sell an idea
- sell a plan
- sell a vision
- sell a proposal
- deter
to discourage someone from accepting an idea or plan
文法句型
sell + someone + on + something
sell + object + to + someone
用法筆記
Object is typically an abstract noun: idea, vision, proposal, policy, plan. The preposition 'on' introduces the topic (sell someone on something); 'to' introduces the audience (sell something to someone).
常見錯誤
5. to betray a person, group, or principle in exchange for money, power, or another
出賣；背叛
為了利益而背棄某人、團體或原則
to betray a person, group, or principle in exchange for money, power, or another personal advantage
The army officer was caught selling classified documents to a foreign intelligence agency.
那名軍官被發現將機密文件賣給外國情報機構。
sell + secrets/documents + to + foreign power
Saira refused to sell her principles for a quick promotion in the company.
Saira 拒絕為了公司裡的快速升遷而出賣自己的原則。
sell + abstract noun (principles/values) + for + reward
Voters accused the senator of selling out working families to big corporations.
選民指控那位參議員為了大企業而背棄了勞動階級。
Indra felt that signing the unfair contract would sell his professional values.
Indra 認為簽下那份不公平的合約等於出賣了自己的職業操守。
reflexive: sell one's values/principles
Historians say the fortress commander sold his city to the enemy for a bag of gold.
歷史學家說那座堡壘的指揮官為了一袋黃金就把城市出賣給了敵人。
- sell secrets
- sell your soul
- sell your principles
- sell your country
- sell someone out
- betray
stronger and more direct; to be disloyal to someone who trusts you
- rat out
informal; to tell the authorities about someone's wrongdoing
- double-cross
to deceive someone who believes they are working with you
文法句型
sell + someone/something + for + reward
sell + principles/values/loyalty
用法筆記
Strongly negative connotation. Often used with reflexive or possessive constructions: sell yourself, sell your soul, sell your country. Avoid confusing with sense 1 — the object here is a trust relationship, not a product.
常見錯誤
be sold out
phrasal verbTo have no more items left to sell because all have been bought.
售罄
The concert tickets were sold out within an hour.
Is the new book already sold out at the store?
sell off
phrasal verbTo sell something quickly, often at a low price, to get rid of it.
低價出售；變賣
The company had to sell off its old inventory to make space.
They sold off their furniture before moving abroad.
sell on
phrasal verbTo sell something that you have bought to someone else.
轉售
He bought the painting and later sold it on for a profit.
She sold on her concert tickets when she couldn't attend.
sell out
phrasal verbTo sell all of something; also, to abandon one's principles for money or gain.
售罄；出賣原則
The bakery sold out of croissants by noon.
Many fans felt the band sold out when they signed a big contract.
sell up
phrasal verbTo sell your business or property, usually to move or retire.
出售（生意或房產）
After thirty years, the owner decided to sell up and retire.
They sold up their house and moved to a smaller apartment.
be sold on something
idiomTo be very excited or convinced about an idea or plan.
對…非常熱衷
Maya was completely sold on the new marketing strategy.
Are you sold on moving to another country for work?
To be bought very quickly and in large numbers.
暢銷；熱賣
The limited edition sneakers sold like hot cakes online.
Her homemade cookies went like hot cakes at the fair.
sell your body
idiomTo have sex in exchange for money.
賣身
Desperate for cash, he considered selling his body.
She never imagined she would have to sell her body to survive.
To betray someone who trusted you, often for personal gain.
出賣（某人）
The manager sold his team down the river to get a promotion.
Diego felt his partner sold him down the river by revealing secrets.
sell off the farm
idiomTo sell a country's assets, like land or property, to foreign buyers.
出售國家資產
The government continues to sell off the farm to international investors.
Critics argue that selling off the farm harms the national economy.
To sell or buy something that is worthless or overpriced.
欺騙；買到假貨
The dealer sold him a pup by claiming the car was in perfect condition.
She realized she had bought a pup when the laptop stopped working.
To underestimate the value or ability of someone or yourself.
低估（某人或自己）
Don't sell yourself short; you are more qualified than you think.
The coach sold the player short by not letting him play.
To do anything, even immoral acts, for money, success, or power.
出賣靈魂
He sold his soul to the devil to become a famous actor.
Some politicians sell their souls for campaign donations.
sell — 名詞
1. used to describe how easy or difficult it is to persuade someone to buy somethin
難賣；好賣
描述說服他人購買或接受的困難程度
used to describe how easy or difficult it is to persuade someone to buy something or accept an idea — most common in the fixed phrases a hard sell, an easy sell, and a tough sell
The proposal to raise parking fees was a hard sell for the town council.
調高停車費的提案對鎮議會來說很難推銷。
a hard sell (something difficult to persuade others about)
Shirin's homemade cakes are an easy sell at the weekly farmers' market.
Shirin 的手工蛋糕在每週農夫市集總是很好賣。
an easy sell (something that people accept or buy readily)
The sales team gave the new software the hard sell at the tech conference.
業務團隊在科技大會上大力推銷那套新軟體。
give + object + the hard sell (aggressive persuasion)
Convincing investors to fund a small organic farm was a tough sell for Tuan.
要說服投資人資助一個小型有機農場對 Tuan 來說並不容易。
a tough sell (very difficult to convince)
- a hard sell
- an easy sell
- a tough sell
- a quick sell
- give something the hard sell
- a surprisingly hard sell
- easy sell
collocation that can replace a phrase with easy sell
- tough sell
synonymous with hard sell, equally common
- persuasion
the general concept, not limited to fixed phrases
文法句型
a hard sell
an easy sell
a tough sell
a quick sell
give something the hard sell
用法筆記
The noun sell is almost always singular and appears in fixed phrases: a hard sell (difficult), an easy sell (easy), and a tough sell (very difficult). Unlike the verb sell, this noun does not refer to the act of selling itself — use sale for that meaning. Give something the hard sell means to promote it very aggressively.
常見錯誤
同根字
- sale名詞A2
- seller名詞A2
- sold形容詞B1
- unsold形容詞B1
- best-selling形容詞B2
- resell動詞C1
- sellable形容詞C2